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Maverick Mindsets




Below is a sampling of wisdom I’ve gathered over the years.  I find reading through them really gets my head in the right place.  I hope they do the same for you.  They are intentionally uncategorized.  That way, there's a better chance you'll find something insightful in a category you might assume you have nailed down.

These will be updated regularly, with the newest entries at the top.



Stop selling and start building authentic relationships based on trust, authenticity, and integrity.  Your business will skyrocket.

The amount of wealth and opportunity in your life is directly proportionate to the amount of risk and responsibility in your life.

People like working with experts.  Position yourself as such.

Subtlety and modesty are for nuns.  Say it loud and say it proud.  If you don't toot your own horn, there is no music.

The difference between success and failure in any area of life comes down to simply taking action.

As an entrepreneur, you should be enthusiastic, energetic, and invigorated in your work.


Your business exists for one primary reason: To put as much money in your personal coffers as legally allowed and within the bound of ethics.  Everything else is secondary to this.


Poor self image, lack of confidence, ignorance, laziness, and procrastination are reasons we don't act when we should.  


You can eliminate competition by putting yourself in a category of one.  Take a hard look at what everyone else in your industry is doing, then do something else.


You are almost certainly not spending enough marketing resources seeking out and impressing referred customers.


Only 20% of B2B purchase decisions are based solely on price.  It's even less for B2C businesses. 

People don't generally want the cheapest price.  They want the best VALUE.

A proper business strategy allows you to set priorities and take decisive action.

A statement made by you about your business is just a wild, unsubstantiated claim.  The same statement made by a happy customer is a fact.

Competition is overrated.  Avoid it at all costs.

The most effective way to persuade others - regardless of how smart or sophisticated they are - is to present everything in the simplest possible terms.

Savvy business people learn to alter the rules of the game to give themselves an overwhelming advantage.  


"Experts" who tell you why you can't succeed at something can be safely ignored.  

There is a fine line between essential, admirable persistence and stubborn, costly stupidity.


Avoid commoditization like the plague.  Find ways to add as much value and uniqueness to your offers as possible.

Gravitate, Captivate, Invigorate, Motivate.

Be interested in other people.

Be fun to be around and do business with.

Take prudent risks and try new things.

Do what you say you're going to do.

Be worth talking about and recommending.

Careful customers look for two things before they spend: Confidence and Value.  It is your responsibility to increase their confidence and create more value.

The first and most important step in becoming an expert in your field is declaring yourself as one.

Declare yourself an expert today, do some research tonight, and start acting like one tomorrow.

The most important part of the sales process is developing trust.

You can't do business with everyone.  Determine who wants what you have the most and target them specifically.

Successful achievement begins with decisive action followed by unwavering commitment.


Don't think of work as work and play as play.  It's all living.


Making money and making excuses are mutually exclusive.


Customers don't want to be sold to.  They want to be helped.


If you can't articulate your unique benefits, you are competing on price.


Stop talking about you and focus solely on positive customer outcomes.


Maximizing profits on every transaction is key to self-financing your growth.


Every dollar left on the table after a sale is a dollar you can never recover.


Marketing isn't a department.  Marketing is not an advertisement.  Marketing is not a sales pitch.  Marketing is a responsibility, and it's a responsibility shared by everyone in your organization. 

Any business enterprise has two - and only two - basic functions: marketing and innovation.


Marketing is understanding the needs and values of your customers so deeply that selling becomes superfluous.

Innovation is the creation of better and more economical goods, services, systems, and procedures.

Testimonials are the most powerful marketing tool there is.

More investment should be made in customer retention than customer acquisition.